Three weeks into college football season, 7-Eleven has made one of the headline NIL investments of the year.
The convenience store chain has inked endorsement contracts with nine college football stars as part of its inaugural “Cleats Crew” program, which will bring together the athletes to raise funds for Children’s Miracle Network Hospitals.
Oregon quarterback Bo Nix, Colorado wide receiver/cornerback Travis Hunter, Texas quarterback Quinn Ewers, USC wide receiver Dorian Singer, Ohio State wide receiver Marvin Harrison Jr., Florida running back Trevor Etienne, Boston College linebacker Kameron Arnold, Penn State running back Nick Singleton and Michigan running back Blake Corum have all inked NIL agreements with 7-Eleven.
As part of their agreements, the athletes will team up with luxury designer The Shoe Surgeon to create their own individual pair of custom cleats that fans can win through weekly auctions. Terms of the contracts were not released.
Proceeds from each sale of custom cleats will go to Children’s Miracle Network Hospital, a longtime partner of 7-Eleven. The auctions will coincide with the athlete’s signature matchup of the season.
“I’m grateful to be able to support PeaceHealth Sacred Heart and give back to the community here in Eugene,” Nix said in a statement. “I can’t wait for fans to see what I’ve been cooking up with The Shoe Surgeon. I think we’ve come up with a design that honors the cause in a unique way.”
The full auction schedule is listed below follows:
- September 22 – 27: Bo Nix, benefitting PeaceHealth Sacred Heart in Eugene, Ore.
- September 29 – October 4: Travis Hunter, benefitting Children’s Hospital Colorado in Denver, Colo.
- October 6 – 11: Quinn Ewers, benefitting Dell Children’s Medical Center in Austin, Texas
- October 13 – 18: Dorian Singer, benefitting Children’s Hospital of Los Angeles
- October 20 – 25: Marvin Harrison, Jr., benefitting Nationwide Children’s Hospital in Columbus, Ohio
- October 27 – November 1: Trevor Etienne, benefitting UF Health Shands Children’s Hospital in Gainesville, Fla.
- November 3 – 8: Kam Arnold, benefitting Boston Children’s Hospital
- November 10 – 15: Nick Singleton, benefitting Geisinger Janet Weis Children’s Hospital in Danville, Penn.
- November 24 – 29: Blake Corum, benefitting Beaumont Children’s in Detroit, Mich.
“I’m excited for the opportunity to collaborate with 7-Eleven, Speedway and The Shoe Surgeon to create something awesome for fans, while also doing good in the community,” Harrison said. “Spreading happiness on and off the field is what football is all about and I’m looking forward to supporting Children’s Miracle Network Hospitals.”
