One could say that the combination of Pringles crisps and caviar is viral.
According to the Kellogg Company, the snack has more than 1 billion views on TikTok.
Now fans can buy a kit to make the epic snack.
The Crisps and Caviar Collection from Pringles and The Caviar Co. is “a first-of-its-kind collection to bring the luxurious snacking trend to the masses and elevate everyday occasions.”
The collection includes three flavor combinations of Pringles original, sour cream and onion and BBQ flavors with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe.
Each it also includes a gold caviar keychain to open the tins and two spoons.
- Pringles x The Caviar Co. Smoky Shores is $49 and includes Pringles sour cream and onion and smoked trout roe and a “decadent crème fraîche for a bright, tangy and balanced tasting experience. Plus, the kit is equipped with a Mr. P bow tie-inspired serving tray …”
- Pringles x The Caviar Co. Salt of the Sea is $110 and includes Pringles original with white sturgeon caviar, “crème fraîche” and “the Mr. P bow tie-inspired serving tray for peak presentation.”
- Pringles x The Caviar Co. Crisps and Caviar Flight is $140 and includes Pringles sour cream and onion, original and BBQ and both flavors of caviar.
“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” said Petra Higby, chief executive officer and founder of The Caviar Co.
“We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life.”
The kits are available as of noon on Tuesday, Sept. 19, 2023, with “limited quantity daily drops” available while supplies last.