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Wednesday, September 27, 2023

Popular preschool toy brand is opening its first retail store next month

A popular brand known for its wooden toys for preschoolers will open its first-ever retail store in October.

Melissa & Doug will open the 1,600-square-foot store on Oct. 6 in The Westchester Mall in White Plains, New York, near its headquarters in Wilton, Connecticut.

The company said the first brick-and-mortar location in its 35-year history “will feature a wide selection of the brand’s top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts.”

The location will include a “closeup experience of the attention to detail, quality, and play value of the toys.”

The selection available will include top sellers and new products with trained employees to assist customers. The store will feature “small engaging moments” such as an area where kids can measure how many “scoops of ice cream” tall they are.

“Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together,” said Fernando Mercé, chief executive officer. “We’re always looking for new ways to share our important purpose and quality toys with consumers, especially during the gifting season.”

The company will celebrate its 35th anniversary with the debut of a new Rainbow Giraffe, a special edition of “its iconic 4-foot giraffe plush toy.” The colorful giraffe also is available online for $129.99.

Melissa & Doug toys also are available from Walmart and Amazon.

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